![]() ![]() Shortly after President Trump threatened to escalate the ongoing U.S.-China trade war, analysts began calculating the repercussions for America’s auto and agriculture industries. What a Heightened Trade War with China Would Do to US Tourism and Luxury Sales The gift bag for attendees (as shown in a gogoboi’s short video) had a travel book featuring New York, and tags documenting all cruise shows since 2014 in Monaco, leaving the guest wondering what the next destination is, or to show off. Both gogoboi and Mr.Bags also gave the reader a behind-the-scenes of their New York travel experiences (in LV product, of course), including a Brooklyn graffiti tour, an intimate brand dinner under the Brooklyn bridge, creating more soft social buzz to the show. As if to avoid talking about the uneasiness of the pieces, Vogue China published a piece that praised the utility and value of an LV bag, which garnered over 26,000 pageviews on WeChat. Here is how Prada and Louis Vuitton “took” online Chinese consumers cruising this season.Īn intricate top from Nicolas Ghesquière’s latest Louis Vuitton collection resented at the TWA Flight Center in New York.īlogger “Fashion model,” who has 9 million followers on Weibo, commented, “Compare to other brands, LV’s cruise collection doesn’t give out the vacation vibe, more like group gang, models are like female killers.” Below the post, user DontActlikeaPapio asked, “Will any celebrity wear the hat?” And Wankuashenshi shared, “I feel like LV’s bag is always the protagonist, and the ready-to-wear is the sidekicks.” Some expressed their admiration and commented that the style is good for tough girls. Think millions of people drooling over their phone screens, wishing to be there in person, and creating tons of online buzz for fashion brands. Given this, the Chinese consumer, which accounts for 30 percent of all luxury goods purchased worldwide, has eagerly taken to these extravagant cruise wear shows, as to them, they represent the ultimate branded experience. This year, Dior showed at a historic palace in Marrakech, Morocco, Chanel at Paris’ Grand Palais, and both Prada and Louis Vuitton chose to show in New York, amid the topic-worthy (and perhaps overexposed) MET Gala. Now, however, it’s evolved into a somewhat competitive sport for fashion brands to present commercially-accessible pieces in exotic locations, with over-the-top experiences. It’s that time of year, the inter-season between the twice-yearly fashion collections, commonly known as cruise wear, which was originally designed for jet-setters’ vacationing or going on cruises in the depth of winter. How Luxury Brands Take Chinese Consumers Cruising in New York ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |